Issues Related with Branding Coursework Example

Essays on Issues Related with Branding Coursework The paper "Issues Related with Branding" is a brilliant example of marketing coursework. A brand is the distinctiveness and uniqueness of a product, trade or service with which an organization that produces the said brand product or service identifies with (Low Blois, 2002). A brand can present in many shapes and appearance namely a symbol, a name, an emblem, and in the color blending (Mudambi, et al., 1997). An effective brand will not only convey a lucid message as intended by the producer/ manufacturer, validate the producer’s credibility, and help the potential target markets develop an attachment and a bond with the organization, products, and services, but also, empower and promote the target market’s morale and solidify the loyalty of the existing and potential customer (Kevin Don, 2003). This report highlight 16 essays on issues related to branding.Can every brand achieve resonance with its customers? And whyEvery brand can achieve brand resonance with its cus tomers. This is because brand resonance for the target market is, varied for every brand and there is always a brand for every consumer/ user. Brand resonance refers to how effective the product and service produced by an organization connect or bond with the target market officially and nonchalantly (Nagle Hogan, 2005). This means that developing brand resonance is, based on the integration of the message content into what the target market’s thoughts and being are (Keller, 2008). This is, achieved by ensuring that the marketing strategies and marketing techniques utilized by the organization do not only leave an impact but elicits the emotions of the target market.Since every brand can achieve resonance with its customers, it has to ensure that the marketing messages are clear, are easy to recall, and are uncomplicated, entertaining and direct to the point (Nagle Holden, 2002). The marketing campaigns should be, implemented in such a way that the target market relates the ads to the brand and does not merely remember the ads for the reason that they were exciting and enjoyable (Keller, 2008). This can be, done by the use of persuasive imageries, alluring figures and the use of iconic features.A brand with high levels of brand resonancethe building blocks of brand resonance are promoting salience, development of persuasive and exciting video and photo images that depicts the brands’ points of parity and difference, eliciting positive feelings that results to positive judgments, where target markets develop relationships and connection with the products, hence, deep-rooted customer loyalty (Thompson, et al., 1998).Brand resonance creates brands that initiate meaningful imageries in the lives and thoughts of target markets, which establishes brand differentiation, hence, developing a positive control on consumer purchasing behavior as depicted in the Consumer Based Brand Equity models (Mjumdar, 2009).