Reasons for Colonial Migration were Gold Glory, and God

Migration from one place to another place has many causes and many effects. The main reasons for migration are gold, glory, and god. Gold, because people wanted to make money. Glory was in order to get positions in government in the new place. God was to escape religious persecution. Another area of migration was also slaves to go work the land. Many groups migrated to the New World from many different places, for many different reasons, and had many effects on the New World. Two groups of migration are the Pilgrims, and the Quakers. Both groups came to the New World mainly for god, although they were probably motivated by other things. The Pilgrims came to the New World because they wanted to worship freely, something they could not do in England. In England, there was no religious tolerance. Religious tolerance is a country’s willingness to understand a religion that is not their own. They felt that the Anglican Church could not be purified, or made better, so they decided to look for another place to practice their religion. They also migrated because they were having economic difficulties. So, in 1620, a group of Pilgrims got on a boat called The Mayflower, sponsored by the Joint Stock Company, a company that sponsored voyages to America in exchange for 4/5 of the gold supposedly found in the colonies, and set sail to the New World. On the ship, the Pilgrims decided to make a pact to create unity, pledge loyalty to the king, establish just and equal law and setShow MoreRelatedHow The Environment Impacted The Political Structure Of One Pre Columbian Society2426 Words   |  10 PagesAPUSH Summer Period 1 Key Concept 1 Identify and briefly explain how the environment impacted the political structure of ONE pre-Columbian Society: Although the Mayans are often thought of as one entire civilization, the Mayans were never united as a single empire. 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I give specialRead MoreA Critical Review of â€Å"the Ambiguities of Football, Politics, Culture, and Social Transformation in Latin America† by Tamir Bar-on.14147 Words   |  57 Pagessport just as seriously as the men, but rarely, if ever, get the kind of representation men receive in the media industry. They also get no political influence and little national recognition. Defence: The problem is worth researching for several reasons. Although soccer is the central sport discussed in Bar-On’s research, the gender issue is the same for most if not all professional sports: women never get the same recognition men receive for their achievement. The research problem is beyond doubtRead MoreBed And Breakfast Of Indi Emerging Opportunities10452 Words   |  42 Pagestheir family. The term â€Å"boarding house† was used at this juncture. 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Analysis Of The Swimmer By John Cheever - 1143 Words

The Swimmer by John Cheever tells the story of a man journeying to retain his youth but in the end, loses more than he realises. Ironically enough, this is similar to what the protagonist in Where Are You Going, Where Have You Been, (written by Joyce Carol Oates) experiences. Both characters have an established goal yet never quite reach it. Imagery and symbolism are used to adeptly express this throughout each piece which creates an unsettling mood following the resolution. Imagery to infer the inevitable passing of time begins to appear in the form of rapidly changing seasons. At the beginning of the story, Cheever establishes that it is summer: â€Å"â€Å"It was one of those midsummer Sundays when everyone sits around saying, â€Å"I drank too†¦show more content†¦It is in the small act of disrespect that represents what Neddy has been refusing to accept all along - people disliking him for some undiscovered reason that has potentially left him as a shell of his form er self. Notions of sympathy are also strong hints regarding Neddy’s blissful and unaware state. In the middle of the story, friends comment on feeling terribly sorry for his misfortunes (which he is oblivious to) and â€Å"poor children† (31). In response to this, he affirms that he had not sold his house and his daughters are at home. Mrs. Halloran’s voice is then described as having an â€Å"unseasonable melancholy† (31) which would not be in the sense of total agreement with this declaration. His willing oblivion is finally unhindered when Neddy returns to his house, seeing that it had been long forgotten by the â€Å"rusted garage door handles† (34) and the emptiness within, which might also relate to the emptiness inside himself as well. The story ends with this cruel realisation, giving very little closure. This contributes to the unsettling and shocking mood that said conclusion portrays. The imagery in Where Are You Going, Where Have You B een? is fairly pivotal in relation to the climax and resolution, but it is portrayed in a way that centres around physicality as opposed to the metaphorical mind. Connie seeks individualism as much as she is confident and is willing to challenge parentalShow MoreRelatedAn Analysis of the Swimmer by John Cheever1694 Words   |  7 Pages201330) 26 April 2014 An Analysis of The Swimmer by John Cheever Most stories can have an emotional impact on people, but once in a while certain stories can take the reader to the edge of reality. The Swimmer is a fascinating story with primary use of a setting and amazing characters that engages readers and can move them to experience life in an unfathomable way. Cheever was born May 27, 1912, in Quincy, Massachusetts, to Frederick Lincoln Cheever and Mary Liley Cheever. His father owned a shoeRead MoreAnalysis Of The Swimmer By John Cheever1925 Words   |  8 PagesBook Award in 1958 for his debut novel The Wapshot Chronicle, John Cheever was highly acclaimed as a novelist, but he may be best remembered for his array of short stories. In the words of the acclaimed novelist Philip Roth, Cheever was an â€Å"enchanted realist† who had â€Å"as rich and distinctive [voice] as any of the leading voices of postwar American literature.† This ‘voice’ was in full display Cheever’s stories, especially in â€Å"The Swi mmer,† which is about a man named Neddy Merrill who embarks on a ‘voyage’Read MoreAn Analysis Of John Cheever s The Swimmer 1385 Words   |  6 Pages Snigdha Sama Mrs. Hurtado English I H 9 March 2016 A Tale of Riches to Rags in â€Å"The Swimmer† The character and intelligence of a person is truly shown when he or she is forced to face reality. This is clearly established in â€Å"The Swimmer†, a story about a man thrown off his high horse. The story starts with Neddy Merrill and his group of wealthy socialites conversing at the Westerhazys’ house. Flashing back to his Olympic days, Neddy decides to swim through bodies of water to reach hisRead MoreJohn Cheevers Personal Connection to The Swimmer1483 Words   |  6 Pageslearn, John Cheever is the master. By researching Cheever, I was able to understand his background, read his short story â€Å"The Swimmer† closely, and make a personal connection. Author Biography Known for writing about the world of the American suburbs, John Cheever is one of the greats. It is not because he wrote many great stories, was very rich, and had a fantastic life. He may have been some of those things, but not all of them like he had hoped. 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One such facet is that the protagonist of this story, Neddy MerrilRead MoreMasculinity As A Man s Man2606 Words   |  11 Pagesman’s man that exemplified President Theodore Roosevelt’s idea of pulling one’s self up by the bootstraps. Over the years, especially in literature, the evolution of masculinity can be directly traced through careful and considerate evaluation and analysis. As we explore the evolution of masculinity, the key elements to fully understand include what exactly it means to be a man, how this concept has changed over time, and what it means to be a man in today’s society. When the word masculinity is mentioned

Mouth and Product Quality Disagreement †MyAssignmenthelp.com

Question: Discuss about the Mouth and Product Quality Disagreement. Answer: Introduction Sustainability is the key factor for gaining competitive advantages for the contemporary business organizations. This is more applicable for the startup organizations. They are introducing sustainable business approaches in order to have differentiated effect in the market. In addition, in the current market scenario, the more sustainable will be the business operation of the organizations, the more will be the competitiveness of them in the market (Joyce Paquin, 2016). In the recent time, there is a boom being witnessed in the growth of the startup organizations in different business sectors. One of the major business sectors impacted by the new business approaches is the agricultural and farming sector. The traditional way of farming is getting changed with the inflow of the new sustainable technologies. Pure Ponics is one of the leading startup organizations based in Australia. They are leading in initiating new and sustainable way of farming and agriculture. Their approach to the innovation and sustainability is helping them to create distinctive image in the market. This report will discuss about the business model followed by Pure Ponics in initiating sustainable farming. Furthermore, the critical success factors and the issues faced by them in their daily operations will also be discussed in this report. Pure Ponics is based in Victoria, Australia and founded a few years ago. They are mainly in the farming and agriculture sector. However, their approach to the agricultural practices is their source of gaining competitive advantages. This is due to the fact that Pure Ponics follows the aquaponics approach farming (www.pureponics.com.au, 2018). This refers to the sustainable use of the water for both fish and vegetables productions. In addition, they offer organic vegetables without the use of any chemicals or other artificial substances. This allows them to provide fresh and natural vegetables to the customers. Thus, their approach of aquaponics is changing the existing trend of agriculture and creating disruption in the food market. Currently, they are only having their operations in the Australian market and supply their products in small quantities in the Australian market only. Business canvas model of Pure Ponics The nine building blocks of business canvas model of Pure Ponics are having some major relationship between them. The major relationship being identified is between the key partners of Pure Ponics and their revenue stream (Chikoto Neely, 2014). It is identified from the above business canvas model that major revenues are being generated for Pure Ponics is through their key partners. It is identified that the key partners of them are the retail stores, through which they sell their products. On the other hand, these retail stores are helping them to generate major portion of the revenue. Another relationship is identified between the value proposition of Pure Ponics and key activities of them. It is evaluated that the key activities of Pure Ponics are the research and development of organic vegetables and fishes (Bocken et al., 2013). This helps them to enhance their value proposition in the market by offering more diverse organic vegetables. The more updated will be the technology; the more productive will be the farming process of Pure Ponics. Determination of the critical success factors Entering in different markets other than the existing market of Pure Ponics in Victoria will help them to cater to more number of customers. Currently, the market and business opportunities along with the brand value of Pure Ponics are limited only in the Victorian market (Laufs Schwens, 2014). Thus, entering in different markets will help them to reduce their business risk generating from one sector. This will also help in having more sales volume, which will in turn increase the revenue for them. Online mediums are widely used in the present time by large section of the population. Thus, having online marketplace for Pure Ponics will help in targeting more customers effectively. It will also enable them to cater to the regions where currently they are not having their presence (Nagle Riedl, 2014). It will increase the target customer segments for them along with increase in the sales volume. The area of farming should also be increased by them in order to maximize the production. It will enable them to attain the economies of scales by having mass production process (Drew, Kortt Dollery, 2014). Thus, the average cost of production will get lowered with the initiation of the larger area of farming. Determination of the downside risks Market still limited for Pure Ponics due to the fact that premium pricing of their products is restricting the larger portion of the market to buy them. This is also restricting their market enhancements and exposure. Furthermore, offering of more affordable organic vegetables by other players will reduce the market for Pure Ponics (Gottschalk Leistner, 2013). Environmental issues such as global warming will have negative impact in the future (Wheeler Von Braun, 2013). Change in the environment will reduce the productivity of the farming activities and may also change the nutritional value of the vegetables. Huge cost is involved in organic and aquaponics farming. This cost will further get increased in the future. The more will be the cost, the less will be the profitability for them (dos Santos, 2016). However, price of the vegetable cannot be increased due to the fact that they are already selling at a premium cost. I will if given the role of leadership in this organization first change the retailing process from the existing business model. The target premium customer segments are having access to the online mediums. On the other hand, they may not be comfortable in going the offline stores for shopping. Thus, I will concentrate more on the initiating the online marketplace for selling of the organic vegetables and fishes. Another change that will be initiated by me is the training of the farmers regarding the concept of aquaponics (Harrison et al., 2013). This will equip the farmers and will reduce the dependency on the skilled employees. This will also save a huge amount of money for the organization. I will also initiate the customer awareness activities in apart from customer service. This will help in creating awareness among the customers regarding organic foods and will increase the sales volume. Conclusion Thus, this report concludes that the sustainable approach of farming activities initiated by Pure Ponics is helping them to create distinctive image in the market. This is helping them to offer fresh, organic and natural vegetables to the customers. However, this report identified some risks for them and also discussed some critical success factors. These factors will help in gaining competitive advantages for them. The identified risks should be effectively mitigated in order to enhance the potentiality of their business. A few changes are also discussed, which can be done over the existing business model of Pure Ponics. Reference Bocken, N., Short, S., Rana, P., Evans, S. (2013). A value mapping tool for sustainable business modelling.Corporate Governance,13(5), 482-497. Chikoto, G. L., Neely, D. G. (2014). Building nonprofit financial capacity: The impact of revenue concentration and overhead costs.Nonprofit and Voluntary Sector Quarterly,43(3), 570-588. dos Santos, M. J. P. L. (2016). Smart cities and urban areasAquaponics as innovative urban agriculture.Urban forestry urban greening,20, 402-406. Drew, J., Kortt, M. A., Dollery, B. (2014). Economies of scale and local government expenditure: evidence from Australia.Administration Society,46(6), 632-653. Gottschalk, I., Leistner, T. (2013). Consumer reactions to the availability of organic food in discount supermarkets.International Journal of Consumer Studies,37(2), 136-142. Harrison, J. A., Gaskin, J. W., Harrison, M. A., Cannon, J. L., Boyer, R. R., Zehnder, G. W. (2013). Survey of food safety practices on small to medium-sized farms and in farmers markets.Journal of food protection,76(11), 1989-1993. Joyce, A., Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models.Journal of Cleaner Production,135, 1474-1486. Laufs, K., Schwens, C. (2014). Foreign market entry mode choice of small and medium-sized enterprises: A systematic review and future research agenda.International Business Review,23(6), 1109-1126. Nagle, F., Riedl, C. (2014, January). Online word of mouth and product quality disagreement. In Academy of Management Proceedings(Vol. 2014, No. 1, p. 15681). Academy of Management. Wheeler, T., Von Braun, J. (2013). Climate change impacts on global food security.Science,341(6145), 508-513. www.pureponics.com.au. (2018).Pure Ponics Commercial Aquaponics. Retrieved 27 March 2018, from https://www.pureponics.com.au/

Milkshakes Understanding the Job

Introduction This analysis will review the efficacy of Clay Christensen’s milkshake analogy in marketing products that are commonly used by an average American. For this purpose the review will look at how the concept works in the marketing of a brand of dry cells (Energizer batteries). In this regard, the basic functions of the product and why individuals would buy it, before applying the theories of Christensen’s analogy on it.Advertising We will write a custom essay sample on Milkshakes: Understanding the Job specifically for you for only $16.05 $11/page Learn More Basic utility The Energizer brand of dry cells is commonly used to power small electronic gadgets such as digital cameras, flashlights, microphones, wall clocks and portable radios. Energizer Holdings, the company that manufactures the Energizer batteries, realized from a very early time that the buyers of dry cells usually go for the brand that will last the longest. With thi s knowledge in mind, they rolled out a marketing campaign that presents their products as one of the best in its line. The broadcast and print advertisements for the Energizer brand always emphasize the message that their batteries last longer than those manufactured by their competitors. Their main intention is to get the customer to view Energizer as the brand that gives them value for their money. Christensen’s approach and Energizer batteries Using Christensen’s milk-shake analogy, the job of Energizer batteries is to power the specific gadget that it has been installed in, so that the user can get the service he expects from the particular gadget. For instance, when used on a flashlight, the Energizer batteries are hired to provide the power needed to give illumination. Depending on the gadget being powered, the substitutions for Energizer are other brands of dry cells and main-grid electricity. Proper definition of the Energizer market will help the product incre ase its customer base by putting in place methods to attract individuals that have been using competing products/substitutions without taking into consideration the added benefits they can get. For instance, there are customers who purchase batteries to use in disposable cameras. These individuals are usually not interested in batteries that last longer than their disposable cameras and would, therefore, pick any brand to use they find in the shops. To target this particular market, Energizer holdings can come up with special batteries, which do not necessary last as long as those used in portable radios. These batteries can be branded Energizer Light and should be mainly indicated for usage in light photography.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Re-marketing the product will create a new market segment for the Energizer brand of batteries. This will come in the form of indivi duals buying batteries that are tailored for their needs. If customers know they can get a pair of batteries that will handle their specific needs without having to pay as much as the person who wants a pair that will last longer. The main risk of using Christensen’s approach would be that it may end up not paying off as fast as is expected. In some markets, customers are used skeptical of new advancements and there is a chance that segmentation of the products might end up cutting down on the sales from the original line and distributing it to the new releases (Christensen and Raynor, 2011). Conclusion By using Christensen’s approach in the assessment of the market of consumer products, companies can come up with strategies for further tapping into the market. This analysis had set out to illustrate how the milk-shake analogy can be applied to the dry-cell market. Appropriate exemplification has been provided to show how the Energizer brand can be improved upon by tak ing into consideration the needs of the customer. Reference List Christensen, C.M. Raynor, M.E. (2011). The Clayton Christensen Innovation  Collection. Boston, Massachusetts: Harvard Business Press This essay on Milkshakes: Understanding the Job was written and submitted by user Eleanor Rutledge to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Online Enrollment System Conceptual Framework free essay sample

Online enrollment system is utilized today by many universities to facilitate the enrollment of their students into classes every semester (Gaton, 2012). The system allows students to choose courses they want to take with the available class schedules. This allows students to make up their time schedules for different class courses without time schedule conflicts. After the allotted enrollment period, the system runs and assigns slots to students. With the Online Student Enrollment System, students could login, check their schedule, and set desired changes and pay online without having to stand in a line and rushing to meet deadlines to accomplish all the transactions required for enrollment (Ella, 2012). It would be less time consuming and very convenient. a. How OEM Works How about a student online enrollment system conveniently linked to your information portal? This service could help lessen the amount of time and effort in enrolling for subjects in every semester (Marchan, 2012). We will write a custom essay sample on Online Enrollment System Conceptual Framework or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page You might have encountered some websites which provide services that require registration online. The customer information is stored in the database and used for every transactions made. This eliminates manual registration and sometimes payment process for customers. All businesses are accomplished fast, efficient and conveniently, in your computer. According to Binayao(2010), Online Systems usually follows this simple diagram(refer to Fig. 1 below). Figure 1 New students need to sign up by filling out the personal information page with their unique ID number to be activated by the secretary. The system recognizes the valid user ID. The secretary can add grades of the students. Thus, the students can view their grades online. The system evaluates the subjects previously taken by the students and generates a list of subjects that the students can enroll. After the students have selected the subjects to be enrolled, the proposed system shows the different schedules of each subject. Finally, the system generates the enrollment form that contains the financial statement and schedules of subject. The administrator can add curriculum, subjects, and schedules. He can also view the students’ profile and the list of students enrolled in every subject and in every department. b. Online Systems and their Maintenance The Internet is the most convenient and efficient commodity for organizations and businesses alike. Websites function as a portal for members, customers and others to communicate, provide services and support 24-hours a day. It is cost effective for promotion, marketing and information dissemination (Ella,2012) NLS, NAPOLCOM, SOL, and GoDirect are a few of the leading providers on Online System Worldwide(Ella,2012). They all differ on structure, but all of them offers great service on an affordable price. In the Philippines, universities like UST, FEU and DLSU all created their own systems of Online Enrollment. Johnston (2009) implies that maintaining OE Systems may require license updates, upgrades, and hardware maintenance. It may cost $5-$25(equivalent to P200-P1000) per User per Month, depending on the System. ONLINE ENROLLMENT METHOD VS. TRADITIONAL METHOD OF ENROLLMENT In the past couple of decades, computers and technology have revolutionized once-slow processes, saving industries time and money in ways not previously possible. With today’s budget crisis, school districts are looking for ways to use computers and the Internet to streamline school business processes while substantially lowering their cost (Anderson, 2011). Still, traditional methods/systems are used more often than not in enrollment procedures of universities (Apon, 2012). Enrollment serves as a vital part in the life of every student upon entering schools or universities, either public or in private. It gives students the impression on how the whole institute manages and manipulates the entire body. Moreover, enrolment serves as the first experience of all students by which he/she takes part, according to So (2012). One of the factors considered here is the lack of manpower to accommodate all enrollees. Also considered are the tedious task of filling out the application form and the inaccuracies of information provided by the students. These factors cause enrollment delay, which is disadvantageous to the enrolment personnel and the enrollees (Leonar, 2010). Still, the availability of Online Systems has its own advantages and disadvantages, much like how the traditional method of enrollment has its own (Marchan, 2012). Some of the factors that may be affected are: 1. The Number of Workers utilized in Enrollments (along with their salaries) 2. The Maintenance Cost of Online Systems . The Fund Available These factors must be looked up first before deciding which is better for a university. a. Top-rated Universities in the Phil. and their Methods of Enrollment According to Forman (2007) in his article â€Å"New Research Perspectives on Mobility, Organizations, Systems and Technologies†, continuing innovation in technologies can lead to organizational changes that range from improvement of day-to-day operation and for easy access it provides for the end users. Many schools today have adapted this innovation in the offering of their services. In the Philippines, Ateneo De Manila, De La Salle, Far-Eastern, and other top-rated universities accepted the challenge and created their own Online Systems of Enrollment. b. Enrollment System of SLU The Current Enrollment System of SLU is similar to the traditional method, wherein a student is required to enroll and transact personally in the enrollment rooms of the university. Old and new students need to fill up application forms like pre-enrollment form, and will input validated ID and registration forms to the department enrollment officers.  The current system needs those information to process the enrollment of the students. Enrollment Systems like this are slow, and takes time and energy from the students and enrollment officers alike (Lucas, 2010).

GENDER DIFFERENCES IN COMMUNICATION Essays - Gender, Sex

GENDER DIFFERENCES IN COMMUNICATION Essays - Gender, Sex GENDER DIFFERENCES IN COMMUNICATION In the twenty first century, communication is the essential aspect of a person .The most important thing in communication is hearing what isn't being said.There are several arguments between male and female communication styles.Firstly, communication is dependent on type of human brain and secondly, the gender is determination on the style of communication.Plus, the environment influences to develop communication with other people.However, Samuel Johnson said, Nature has given women so much power that the law has very wisely given them little. Before talking about gender differences in communication, I would like to express what gender difference is.In geneceral, gender difference is a distinction of biological and/or physiological characteristics typically associated with either males or females of a species in general. In the study of humans, socio-political issues arise in classifying whether a sex difference results from the biology of gender. The social ethic researchers argue that gender does not influence development of the communication styles.The structure of the brain determines the communication style. The brain is divided in two categories: feminine and masculine brains.The hormones that are produced in the human cause the division.People who have feminine brain are most likely to be successful as managers because they have more power of listening.On contrary, masculine brain are suitable to have jobs in physical and computer sciences, and mathematics.However, there are females who, have masculine brain that work as constructors. An experiment was conducted to evident the existence of feminine and masculine brain. The researchers discovered that most of the men and women in male typical jobs, such as carpentry, bricklaying, and taxi driving had a male organized brain.But men and women in female-typical jobs such as nursing, tended to have a female organized brain. These and several others tests have buttressed the theory that one?s choice of occupation is often coordinated with the degree of feminine or masculine of one?s brain. The gender plays an important role when we look at the communication in terms of science.Science argues that male and female differ in inherited biological DNA. Therefore, the difference in the DNA, they pose different characteristic traits.There are various common characteristics found in females affection, team oriented, moderation, tendency to become bogged in details, mutuality, right brain, and politeness.In contrast, males pose different characteristics in the workplace than females.They are more competitive, tight, think one way, not emotional.So, the different characteristics create different managers. Loden (1985) identified important managerial functions such as use of power, managing work relationships, problem solving, conflict, management, motivation of employees, goal-setting, decision-making and teamwork.She interviewed 200 women and 50 men in a wide variety of organizations and entrepreneurial businesses.The results traced two different styles of leadership: masculine and feminine.Feminine leadership was found to be involved with the emotional cues of human interaction, maintenance of close personal relationships and collaboration.It is a style that is linked to gender differences, early socialization and the unique set of life experiences of a woman. Masculine leadership sees the need for tight control, aggressive behavior and the ability to think with little emotional interaction.At the core of the difference are those women respond to situations by thinking and feeling.It deviates from the traditional role where the attainment of power is at the core.The participants agreed that both these styles can complement each other but at the time historically, this was not supported in organizations.There was corporate resistance to the feminine style. The main aspect that makes female successful to communicate better is their history in the past.The women hardships enable them to become compassionate toward people. They shared information with people because women were separated in the past from the outside environment.Their struggle in life made them to empower others.Women did not have the rights to make careers until in the early 1900?s until they get the opportunity to obtain education.Women studied went in depth to learn.Their experience of managing their family was a big advantage to become good managers, especially nourishing their children.Around 1980 the fields of communication was open to the women.About 60% females entered in the field of communication.In contrary about 40% males entered in this field.There were more and more female teachers to teach this course so it assisted females to progress

Classic Airlines Assignment Example | Topics and Well Written Essays - 2250 words

Classic Airlines - Assignment Example Classic Airlines has enjoyed the benefits of participating in an oligopoly marketplace. In an oligopoly there are few companies that control the entire market. The purpose of this paper is to find a solution to solve the problems at Classic Airline using a nine step problem solving process. Step 1) Describe the Situation Classic Airlines is operating in an industry that has seen a long term reduction in business as a consequence of the catastrophic events of 9/11. Since that terrorist attack the industry has seen a steep rise in operating costs associated with security measures. The volatile petroleum marketplace has made fuel cost the highest cost factor in the airline closely followed by employee costs. As a consequence of external and internal factors Classic Airlines had seen its profitability declined tremendously. Last year the net profit margin of the company was a diminutive 0.11%. The net margin of the company is 2.29% below the industry standard (Dun & Bradsteet, 2011). The marketing department at Classic Airlines is in a complete disaster. One of the largest indicators of failure in the department is reflected in the results of its customer rewards program. The customer rewards program at Classic Airlines experience a 19% reduction in its total members and a 21% reduction in the frequency of purchases by those customers. Customer retention is imperative for the success of a business enterprise. The 80/20 rule states that 80% of business comes from 20% of a company’s customers. The loyalty of the customer has declined significantly which will hurt the ability of the company to stay profitable in the long term. There are internal problems occurring within the human resources of the company. Employee morale is at the lowest point it has ever been in the history of the company. Employee morale is important because when morale goes down so does the productivity of the workers. The worries from the staff are justified and legitimate. One of the vice -presidents, Doug Sheffin who is also a union member, is concerned about the company’s ability to meet its current and future obligations with the employees in the future months. He realizes that the firm may incur into operating losses soon if the firm is not able to turn things around. The company’s ability to pay its short term obligations can be measured by its current ratio (Kennon, 2011). Step 2) Define the Problem    Classic Airlines faces some serious problems that require immediate attention since the future of the company is at stake. Due to the decreasing profitability of the company and the fact the company cannot reduce prices any lower to spur demand the company’s Board of Directors has mandated a 15% cost reduction across all departments within a timeframe of 18 months. The situation is so delicate that if the company does not meet the cost reduction mandate the firm faces the possibility of bankruptcy. The most recent indicator that clearly dem onstrates the firm’s declining performance is the 20% reduction in the customer rewards programs in terms of both number of participants and frequency of purchases by the remaining customers. Step 3) End State Goals The company has several end state goals the firm must achieve. One of those goals is to increase the profitability of the company to reach the industry standard of 2.4% net margin within 18 months. A second end state goal of Classic